SEMA + PRI + IMIS = Racing Industry Growth
In the dynamic industry of motorsports there are many curious and inquisitive people. And since late 2012, a big topic of conversation has been the moves made by SEMA as they crafted a consolidation of the two major hardcore racing trade shows. This consolidation will prove to be very prosperous for our industry. There are several reasons: the efficiencies of one show, the increased business by all being in one location, and the location itself, Indy.
This industry’s inquisitive nature has created many questions, which John Kilroy and I will always be available to answer. One of the biggest questions is, “What will the show be like with SEMA ownership?” We can answer that in a few ways. First of all, the industry now has a huge, multi-faceted resource that it never had previously. SEMA is very structured, and has templates for creating programs that will benefit hardcore racing businesses. The word “hardcore” is used because the second question and concern is whether PRI will become another SEMA clone. This absolutely will not happen, and we (IMIS) had very serious demands on this subject before agreeing to this consolidation. SEMA’s desire is to help ensure PRI’s success, and its goal is to improve business in the hardcore racing arena. They already have a very successful High Performance Aftermarket show.
We’ve been approached with questions as to whether the great customer service and personal attention we provided to each exhibitor would still be there after the consolidation. I would like to personally express how much confidence I have that it will. As the PRI and SEMA staff can attest, my partners and I have emphasized how strongly we feel that this high level of service must continue. They too agree, and are very anxious to prove it.
The competition between the two shows these past four years has made everyone stronger and smarter, exhibitors included. I personally am very excited about the future. The industry will prosper from this very bold and courageous move by SEMA. I will still be around to answer any question or concern, as will John and the PRI staff. It’s a new chapter in the racing industry’s book of business, and truly a win-win for those in racing. Let PRI and myself prove how positive this will be.